Although China's domestic demand and external demand are both weak in 2015, the analysis from the market will continue to show rapid growth in areas such as courier packaging, smart terminal packaging and cold chain packaging.
According to the statistics of the relevant departments, the number of online shopping parcels in China reached 9 billion in 2013. In 2014, China’s express delivery volume reached 14 billion, an increase of 52% year-on-year, ranking first in the world. Ma Junsheng, director of the State Post Bureau, predicted that by 2015, the number of courier services will be 19.6 billion, which is an increase of 40% year-on-year; business income will be 265 billion yuan, up 30% year-on-year.
In 2014, total shipments of smart terminals such as smart phones in China were 500 million, an increase of 15.4% year-on-year. Among them, the smartphone market shipped more than 400 million units, an increase of nearly 20% year-on-year.
In 2015, China’s mobile phone manufacturers increased their shipment expectations. Xiaomi, Huawei, TCL, and even Gree all proposed to produce 100 million mobile phones. This is a big plus for the Chinese packaging industry. In addition, the listing of Apple's smart watches will also promote the expansion of the entire smart terminal packaging market.
The hot online shopping also brought direct fire to the cold chain express market. With the development of e-commerce, many online stores selling vegetables, fruits, flowers and other fresh products have grown up.
In the past two years, state-owned capital such as CITIC Trust, Beijing Trust, and China Construction Trust accelerated its pace in all parts of the country. Trust companies such as Shanghai Trust, Huabao Trust and COFCO Trust also began to enter the land trust market. With the entry of large capital, a large number of large-scale eco-agricultural groups are rising in the land of Shenzhou. In 2015, these agricultural enterprises adopting the intensive management model will activate mass-market cold chain agricultural products packaging.
Adjust product structure in response to market conditions
The customers and the market are changing, and the structure of packaging products is changing quietly. Packaging companies can only assess the situation in response to changes in the market and can adjust their product structure in order to survive in distress.
RRP is a new type of packaging that is easy to open, convenient for shelf sales, with strong visual impact and brand display. At present, in Europe and the United States, this kind of exquisite printing and packaging grows twice as fast as ordinary corrugated packaging. In China, retail-ready packaging is just overkill and is definitely a fertile ground worth exploring.
With the maturity of the Internet of Things and the rapid advancement of intelligent logistics, a new product called the CCF standard box will soon be popular.
The CCF box has a uniform size standard, which not only enables the packaging of agricultural products (fresh fruits and vegetables) to be applied to industry standard pallets, but also improves the efficiency of cargo handling, transportation, and warehousing.
With the growing popularity of green and low-carbon environmental protection trends, many companies are increasingly demanding simplified product packaging.
In addition, in some areas, packaging is moving toward palletizing and miniaturization. Packaging companies should maintain their concern about the pulse of the packaging market.
Embracing "Internet Plus", "Digital Printing" and "Smart Manufacturing"
In 2015, the concept of “Internet Plus” was the hottest topic. It seems that companies may not be involved in the Internet and may be Oust.
"Internet+" is detonating the Internet enthusiasm of the packaging and printing industry. Internet packaging has become an important direction for the development of the packaging and printing industry.
Internet packaging can link the main parties of the industrial chain to the same platform. Through information, big data, and intelligence, it can achieve optimal matching of packaging manufacturing, packaging materials supply, packaging design and customer orders, thus providing customers with rapid Convenient, inexpensive integrated quality service.
"Internet +" is expected to reshape the competitive landscape of the packaging and printing industry. Industry consolidation will also usher in a new driving force, and the industry alliance will become possible.
In recent years, Industry 4.0 is seen as the direction of manufacturing development in the next decade. In the future, the “smart factory” will no longer produce uniform, undifferentiated products, but will produce hundreds of millions of customized products in a series of packaging and printing equipment. These products are distributed to the customer's smart production line via the Internet and the Internet of Things by means of chips or two-dimensional codes. Therefore, how packaging and printing companies transition to smart manufacturing will determine the future and destiny of the company.
Because of the perfect match with personalized and differentiated packaging, digital printing may have great room for development, and may even quickly replace traditional analog printing in the next few years. This trend is worthy of consideration by packaging companies.
Reduce the proportion of labor costs in products
At present, the vast majority of packaging companies are faced with the common problem that rising labor greatly reduces the company's profit margins. However, a small number of companies have expressed no pressure, and even have the space to withstand the rise of a few waves. What are the reasons?
Taking Yutong as an example, in the past five years, the company’s output value has increased nearly twice as compared with five years ago, but the company’s employees have remained at around 8,000, and even fewer than five years ago. This is mainly due to the Group's long-term commitment to improving employee productivity through process improvement and the introduction of automated, high-speed equipment, reducing the proportion of labor in the product. What is even more commendable is that Yutong Group has a factory in Kunshan that specializes in the automation and intelligent equipment development of packaging and printing products.
A company in Suzhou is worth learning from. The company only accepts orders for fast-moving consumer goods with very large orders. All companies use high-speed automation equipment, such as the company's automatic nail box machine capacity of up to 150,000 a day. At present, there are fewer than 40 companies, but the annual output value is as high as 100 million. The per capita output value is much higher than that of German corrugated box enterprises. Due to the high per capita output value, the labor cost allocated to each carton is less than 0.12 yuan, and enterprises are not worried about the increase in labor costs.
At the same time, some well-known packaging companies are facing high social security contributions and are trying to avoid them. For example, for some labor-intensive and technically demanding jobs, labor dispatch companies provide human resources to avoid higher social security contributions.
The sun is new every day, and the problems faced by China's paper packaging industry are also new! Facing the immediate crisis and the fluctuating industry situation, paper packaging companies have the vision to respond positively to the immediate crisis and timely adjust their development strategies. It is possible to welcome the blooming spring.
