Chinese people have a long history of jewellery, and jewelry has become an indispensable part of people's daily lives. According to statistics, in the first half of 2015, the total amount of jewelry transactions was 215 billion yuan, a decrease from the first half of 2014. Moonlight Jewelry Jewelry Mall CEO said: Although the overall market is bearish, the jewelry market is still in a steady rise. Chinese people buy jewelry, 95% are physical stores, only 5% use online channels, with the Internet + boom, more and more people use online to buy jewelry.
The development of e-commerce has brought great convenience to people's shopping, but it also has many problems. Especially in the process of jewellery internet, the shopping guarantee of precious jewellery is very scarce. Moonlight Jewelry Mall reminds you to buy jewelry online, squint and choose the right place.
At present, there are several ways to purchase jewelry online. First, Tmall Taobao shop: Ali e-commerce accounts for 80% of China's e-commerce market, domestic first- and second-line brand jewelry, Chow Tai Fook, Chow Sang Sang, etc., have entered the Tmall to open flagship stores. People have reason to buy jewelry in Tmall, good reputation, more choices, and perfect shopping rules. However, there is a major drawback for consumers to buy jewelry: Taobao Tmall has serious problems with the bills, paid promotion, and false information, users can only see the money-saving goods, really affordable. Jewelry can only be submerged in a huge amount of information, users are often deceived by false sales and evaluation.
The second is the e-commerce platform such as Jingdong, Suning, and No. 1 shop. The advantage of this type of e-commerce platform for Tmall Taobao to buy jewelry lies in logistics. Jewelry and other valuables, the requirements for logistics are very high, and some courier companies repeatedly exposed the courier private parcels, theft and other issues, user rights are difficult to protect. Jingdong Suning, etc., cash on delivery, the same day arrival, to solve the safety of users to buy jewelry. Like Tmall Taobao, these platforms sell well, and they are only well-known brands, and the platform's main products are not in the jewelry category. Therefore, the number of brands is not large, the categories are incomplete, and the niche jewelry brands are difficult to survive. , swipe a scandal.
The third type is Moonlight Jewelry Mall, Oriental Meibao and Golden Cat Silver Cat. These platforms are emerging jewellery vertical e-commerce platforms, focusing on the O2O model. In terms of jewelry sales, compared with the above two types of platforms, there are short development periods and relatively low visibility. Especially for Tmall stores, the number of brands is insufficient. However, it has obvious advantages: professional jewelry e-commerce platform, combined with user needs, derived a variety of jewelry additional services.
Such as Moonlight Box Jewelry Mall, in the e-commerce industry 7 days no reason to return the big environment, take the lead in playing 15 days worry-free return service, cash on delivery, give users a longer experience, detect the authenticity of jewelry, genuine protection, Buying jewelry is more assured; at the same time, develop a new mode of jewelry purchase: online purchase, offline experience store try-on, buy. Moonlight Box Jewelry Mall, which has been on the line for one year, has already occupied about 200 jewelry brands, and most of the jewelry in the market can be purchased. At the same time, it is expected that 30 experience stores will be opened in first- and second-tier cities by the end of this year. All the jewelry that users look at in the online store, no matter how expensive, can apply for transfer to the nearest experience store to try on the spot, perfectly solve the precious jewelry logistics, And the service experience problem; in addition, it also develops jewelry leasing, jewelry precious metal recycling and other businesses, and links the jewelry-related industry chain to create a new model of jewelry O2O industry.
Moonlight Box Marketing Manager reminds consumers that when buying jewelry online, especially precious jewelry, it is necessary to be cautious, choose a strong jewelry brand, but also to distinguish between false sales and evaluation, and more importantly, choose professional to do Jewelry e-commerce platform to buy jewelry, will make shopping a layer of protection: spend money to buy second-line jewelry, buy first-line brand jewelry, enjoy the service of international big-name jewelry.
