As brands look to align their packaging portfolios with emerging legislative and regulatory trends, including the Single-use Plastics Directive, Extended Producer Responsibility and revisions to the EU’s Packaging and Packaging Waste Regulation, there is an industry-wide focus on innovation in sustainable single-use packaging that can be widely recycled.
Transcend Packaging, whose client list includes McDonald’s, Starbucks, Ferrero, continues to focus on paper and fibre-based solutions combined with barrier coatings to create recyclable paper and fibre-based alternatives to plastic packaging – with key legislative changes such as Single-use Plastics Directive, Extended Producer Responsibility and revisions to the EU’s Packaging and Packaging Waste Regulation.
Lorenzo Angelucci, chief executive, Transcend Packaging, said: “Sustainable innovation and an evolving regulatory landscape are continuing to shift priorities in packaging, and we are working with a wide range of leading brands to enhance the sustainability of their packaging portfolios. ITOCHU is one of the largest and most successful companies in the world and an industry leader in the paper and pulp market, so their support will be instrumental in enabling us to continue delivering innovative solutions to our customers. We see moulded fibre as the leading alternative to single-use plastic in a broad range of applications, both to replicate required performance objectives and achieve the potential to be recycled at scale. Our partnership with ITOCHU will allow us to progress from strength to strength as we look to accelerate the pace of sustainable innovation we can provide the market.”
The group director of ITOCHU Europe, added: “ITOCHU is pleased to announce our strategic investment and partnership with Transcend Packaging. As one of Japan’s largest companies, we are committed to supporting the global shift towards sustainability and the realisation of a decarbonised society. Our investment will help Transcend Packaging expand its reach into new markets and develop one of the largest moulded fibre production facilities in Europe. Together, we aim to save billions of pieces of single-use plastic from landfills annually, while unlocking new product categories for paper and fibre-based sustainable packaging products. We are excited to collaborate with Transcend Packaging to drive innovation in sustainable packaging, utilising our expertise in the trading and distribution of pulp and paper products in Europe, and our strategic investment in Metsa Fibre in Finland. With our global business reach, we are confident that our partnership will make a significant impact in the packaging industry and contribute to a more sustainable future.”
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