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Packaging Innovations and Luxury Packaging London 2021

November 24, 2021

The new marking technology for brand packaging, backed by Horizon 2020 funding from the European Commission, sits between RFID and visual codes and uses barcodes printed in magnetic ink.

It has gained traction as an innovative technology which can play a key role in identification, authentication, track & trace and brand protection. The marks are covert and can uniquely identify secure documents, labels or packaging.

According to MagVision, MagID provides an environmentally sustainable alternative to RFID or NFC tags, in a very cost-effective way.

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