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The important of packaging

December 04, 2020

The more types of materials used in product packaging, the more difficult it is to recycle, as it is difficult to separate these different materials from existing recycling equipment. Take “Pinke” potato chips as an example. Its packaging tube includes metal bottom, plastic cover, tearable metal thick film, and foil-coated cardboard sleeve. This article will introduce you to the creative design of the flower box.


The packaging design is inseparable from the product. It not only has basic functions such as storage, protection of goods, and convenient use, but also successful packaging design can increase the attractiveness of the product and establish a brand image. The visual load function of the packaging design of the product can be said from the beginning, and a major aspect is reflected in the upgrading of the product packaging design factors.


The packaging design of goods can reflect the imprint of a country, a nation, the customs, culture, human geography and popular elements, so this can not only attract consumers, but also unconsciously convey certain information. Through the packaging design to win the hearts of consumers, reflecting the marketing function of product packaging design, non-consciously transmitting information is its non-marketing level function, the opposite of the two is the direction of product decoration in the direction of serving consumers.

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Author:

Ms. Lily Yu

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13925768389

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