The main points of the wine box design of the two successful points of wine packaging
December 23, 2020
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As the main medium for the communication of wine products, the design and printing quality of wine boxes has always been the focus of brewing companies, and it is also an effective way to attract consumers' attention and increase the added value of products. Wine during the design, packaging design should be based cultural characteristics of wine products to the idea of the concept of surface decoration design and shape structural design into account, and strive to fight the wine culture mellow, distinctive personality traits of high value-added print products . Below, the author will talk about his own understanding of the decoration design, box design and printing process of the wine box, and is willing to share with the industry.
Decoration design
The decoration design is the soul of the wine box design. The packaging designer must first understand the historical origin and cultural background of the wine product, know the basic information such as the fragrance type and the alcoholic quality of the wine product, and then give the wine product a unique design with a professional design angle. The image of the shelf, rendering the regional characteristics and connotation characteristics of the wine products. At the same time, packaging designers must master the latest printing technology and process realization, actively listen to the advice of printing technicians, and appropriately incorporate anti-counterfeiting measures to achieve the purpose of promoting the legitimate interests of consumers while promoting sales.
Box design
The box type design of the wine box mainly refers to the change design of the box type structure, and generally includes the box structure change design and the cover structure change design.
The design of the box structure change can be divided into two forms, one is the multi-faceted (rib) structure design; the other is the window structure design.
The change of the structure of the lid is mainly based on the appearance design of the wine box, and the aesthetics of the wine box is greatly improved by the clever lap joint of the associated surface in the lid structure.
